Who We Are

BoldWorks has drive, energy and passion standing for your success.

BoldWorks is an entrepreneurial beverage alcohol agency delivering profitable outcomes. We have a proven track record of driving strategic and commercial results for brands through our sound business thinking and agility. Our ability to build strong partnerships has resulted in endorsements and representation of additional brands to our portfolio.

Both Emma and Lydia have stellar proven track records and have successfully launched, developed and driven growth on a large number of global icon brands such as Smirnoff, ABSOLUT, Guinness, Jacob’s Creek, Jameson and Smirnoff Ice.



Emma J. Herlihy

Emma, the President and co-founder of BoldWorks Marketing is a forward thinking senior marketing leader with a proven track record of leading teams to deliver innovative solutions from strategy to customer execution and the consumer purchase.She fosters collaboration to deliver impactful and integrated campaigns and has extensive professional experience and has honed her skills in Trade Marketing, Marketing and Sales both in the UK and Canada. During her career she has worked on an array of iconic brands such as Smirnoff, Smirnoff Ice, ABSOLUT, Jameson, Guinness, Veuve Clicquot and Stoneleigh.

Emma also holds the WSET Diploma and lives and breathes the value of continuous learning. She also has a philosophical belief that it is important to ‘give back’. To this end, she was on the Board of Directors of Youth Without Shelter and she regularly participate in charity events.

She is an exceptional multi-tasker managing a busy home and work life as well as being a bon vivant and never needs an excuse to throw a gathering or party!




Lydia Schaverien

Lydia, the CEO and co-founder of BoldWorks Marketing brings over 20 years of sales and marketing experience working on premier international brands in both Canada and the US including Guinness, Smirnoff, Johnnie Walker and Smirnoff Ice.She has a proven track record of leading teams and multi-channel programs with national scope. The LCBO have recognized her excellence on 2 occasions and she has been awarded 2 Elsies for partnership.

She has a passion for continuous learning, including WSET Diploma and a degree in Business Management and Communications from Ryerson University.

Lydia is also an avid adventure traveler and experience seeker volunteering on projects working to protect endangered species, such as Leatherback sea turtles, Whale Sharks, and Gorillas.

As part of her urban lifestyle she loves to discover quality brands becoming an advocate for entrepreneurs with an ethical philosophy.


We have hand-picked our team to ensure we have the best in the business representing BoldWorks:


Ontario – 6 sales people covering the key Ontario Urban and Suburban markets

Sales coverage also in:

  • Alberta
  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia

Why pick BoldWorks?

  • We understand what keeps you awake at night
  • With BoldWorks you get great thinkers and great doers!
  • We embrace concepts with speed and agility
  • We come to the table with very well rounded business experience with deep and broad perspectives
  • We will bring you creative flair, with a structured approach and a focus on achieving results
  • Put simply; we are passionate that your business succeeds and
  • We get it done……