Training and Education


Beer, Wine and SpiritsThe BoldWorks team are passionate about brands. Becoming passionate about any brand is all about how you experience it. It is the sensorial engagement with a brand that brings it to life – seeing, touching, smelling and tasting…

Therefore, every brand in The Boldworks Collection will have brand experience and discovery at the heart of the marketing mix.

Large or small, mainstream to super-premium, we understand different brands need diverse engagement strategies.

  • We will leverage and adapt category/brand knowledge training.
  • Execute or facilitate brand mentoring and education activations both small and large scale targeting the right consumer at key connection points to drive conversion.

Boldworks also has its own Mixologist engagement panel as well as a ‘key influencer’ consumer panel.

In-store sampling and consumer engagement events are an essential part of the mix – bringing brands to life at a key moment of truth

We offer mentoring and training across a broad spectrum of topics and products leveraging our extensive Wines and Spirits knowledge. Graduates of the WSET Diploma in addition to over 20 years of beverage alcohol industry experience.

  • We have extensive experience in de-mystifying these products and impart this knowledge at private and public events